AUSTIN, Texas–(BUSINESS WIRE)–Fluence by OSRAM (Fluence), a leading global provider of energy-efficient LED lighting solutions for commercial cannabis and agriculture production, announced today the appointment of Ron DeKok as vice president of sales for the Americas.

DeKok joins Fluence after more than five years as Signify’s director of North America for horticulture LED solutions. A decades-long greenhouse veteran, DeKok has dedicated his career to empowering growers with the most innovative growing technology on the market. DeKok previously held sales leadership, product marketing and management roles with Albaugh Inc., Agrium Advanced Technologies and Aldershot Greenhouses.

“Ron’s knowledge and expertise in the horticultural space is incomparable,” said David Cohen, CEO of Fluence. “We’re honored to welcome him to the Fluence team and to inject his experience into our expanding global horticulture footprint.”

In his new role, DeKok will be responsible for maintaining and accelerating Fluence’s rapid growth in cannabis and commercial agriculture lighting in the Americas.

“Fluence is spearheading a new generation of horticulture lighting technology, one with greater focus on sustainability, efficiency and profitability for growers around the world,” DeKok said. “Its rapid expansion shows the depth of commitment the company and its customers have to growing smarter, and I’m truly excited to be a part of it.”

DeKok’s appointment follows the recent addition of Thomas Lambe to global vice president of operations for Fluence. In his role, Lambe is responsible for overseeing day-to-day operations for Fluence, including manufacturing operations, facilities management, client satisfaction and supply chain management for all locations.

“I’m excited to join the Fluence leadership team, supporting the company in its global expansion and its mission to improve the interaction between light and life,” Lambe said. “As a seasoned operations leader, I’m eager to apply my manufacturing expertise to an industry as fast-moving as commercial cannabis and food production.”

Based in Austin, Texas, Lambe joins Fluence after previous leadership roles with Greene Tweed, Veeco Instruments and Freescale Semiconductor, including broad experience developing global manufacturing footprints in high growth environments with a strong focus on delivering operational performance and customer satisfaction.

For more information on Fluence, visit

About Fluence by OSRAM

Fluence Bioengineering, Inc., a wholly-owned subsidiary of OSRAM, creates the most powerful and energy-efficient LED lighting solutions for commercial crop production and research applications. Fluence is the leading LED lighting supplier in the global cannabis market and is committed to enabling more efficient crop production with the world’s top vertical farms and greenhouse produce growers. Fluence global headquarters are based in Austin, Texas, with its EMEA headquarters in Rotterdam, Netherlands. For more information about Fluence, visit


For Fluence,

Emma Chase
O: 512-551-9253 / C: 512-917-4319

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